Social Strategy | StrawberrySocial

SOCIAL

STRATEGY

SOCIAL STRATEGY IN 2019

Every month there seems to be a new social network feature, algorithm change or advertising technique to consider. We’re here to help. We work with brands to identify where social media can deliver the most value and build a realistic plan to achieve this. 

Our team have been working on social media programs since the inception of Facebook and the good ole' days of building ‘like gates’ to grow your fans. The landscape has evolved incredibly over the last 10 years and we now live the age of advocacy and peer-to-peer engagement, where personalisation and micro-content distribution is more important than ever.

 

We develop insights about your customer and use our knowledge from managing hundreds of client campaigns to build strategies based on data – not based on the latest best practice blog post you can find with a Google search.

 

Our pilot (agile) methodology allows us to test multiple tactics across owned, earned and paid media to understand the approach that delivers the greatest value. We then use these insights to create an implementation plan for short-term activity (aligned with available resources) and long-term activity (aligned to future ambitions and investment). 

WHAT WE CAN DO FOR YOU

CONSUMER INSIGHTS

Using market-leading social listening software to understand consumer behaviour and the drivers of online engagement. This data can then be used for building personas, identifying segmentation opportunities, support content marketing initiatives and form the foundations for your digital and social strategy. 

CONTENT MARKETING (IDEATION & PRODUCTION)

All of your sources of digital engagement (website, social, forums, email, search, PPC) provide data about audience habits and content consumption. We use this data combined with our social listening techniques to identify the content themes, topics and assets that will drive the greatest engagement with your brand. 

SOCIAL STRATEGY

There is no one size fits all approach to social media. Our strategy development process aims to identify where social media can drive value under four key pillars; social selling, social marketing, social governance and social HR. The metrics look very different under each pillar, so we work with our clients to understand, identify and target metrics that deliver the most value.  

CAMPAIGN PLANNING & EXECUTION

Often clients have a very specific objective in a very specific timeframe and social media offers a powerful route to market. We take insights from consumer behaviour, identify what we call are your campaign ‘accelerators’ and build a strategy that gets your campaign heard. 

PAID STRATEGY & MANAGEMENT

Social advertising is becoming much more competitive than it was last year and exponentially harder to work within. In order to stay sane, you need a clear, dedicated system. This system should help you stay on track for what you should be doing every day, week, and month to improve your social advertising performance. The days of scattershot optimisation and tweaks are over.

ANALYTICS & REPORTING

It’s surprising how often we speak with clients and analytics is taken for granted – Facebook insights will give you all the data you need right… wrong. From UTM tagging protocols through to multi-touch attribution, we will recommend the best analytics and reporting framework aligned to your strategy.  

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