SOCIAL STRATEGY IN 2020
Every month there seems to be a new social network feature, algorithm change or advertising technique to consider. We’re here to help. We work with brands to identify where social media can deliver the most value and build a realistic plan to achieve this.
Our team have been working on social media programs since the inception of Facebook and the good ole' days of building ‘like gates’ to grow your fans. The landscape has evolved incredibly over the last 10 years and we now live the age of advocacy and peer-to-peer engagement, where personalisation and micro-content distribution is more important than ever.
We develop insights about your customer and use our knowledge from managing hundreds of client campaigns to build strategies based on data – not based on the latest best practice blog post you can find with a Google search.
Our pilot (agile) methodology allows us to test multiple tactics across owned, earned and paid media to understand the approach that delivers the greatest value. We then use these insights to create an implementation plan for short-term activity (aligned with available resources) and long-term activity (aligned to future ambitions and investment).